Narratorįor Baudrillard, nothing manifests everything he is saying about the simulacrum more than Disneyland. It is no longer the product itself that is being advertised, but how that product works to fit into a simulated creation of an idealized self.ĭisneyland is presented as imaginary in order to make us believe that the rest is real, whereas all of Los Angeles and the America that surrounds it are no longer real, but belong to the hyperreal order and to the order of simulation. Everything that can be advertised has been transformed into an object used to construct a simulacrum of a utopian existence. In the years since, advertising has consistently evolved away from the transmission of useful information into propagandistic creation of simulation of social reality. NarratorĪdvertising prior to these paradigm-shifting moments in history was primarily relegated to simply conveyances of necessarily information about the specific product at hand. The whole scope of advertising and propaganda comes from the October Revolution and the market crash of 1929. According to Baudrillard, this film stands alongside such others as Chinatown and Barry Lyndon as supreme achievements in the art of the simulacrum the simulation of another time and place is so close to perfect as to almost be undetectable. The stupefaction being described here is the revelation that Peter Bogdanovich’s B&W film The Last Picture Show was made in the 1970’s rather than the 1950’s which it purports to simulate. Stupefaction when one discovers that it is a 1970s film, perfect retro, purged, pure, the hyperrealist restitution of 1950s cinema. The premise of Baudrillard’s philosophy is that the society has reached a point where it has become increasingly difficult if not impossible-and this written before the 2016 election!-to distinguish between what is genuine reality and what it is artificially constructed reality. What he is describing is an attempt at creating a simulacrum of reality: a fake crime scene in which everyone actually involved knows it to be faked. In answer to the question of what, exactly, is a simulacrum, the author presents this scenario.
You won't be able to do it: the network of artificial signs will become inextricably mixed up with real elements (a policeman will really fire on sight a client of the bank will faint and die of a heart attack one will actually pay you the phony ransom). Demand a ransom, and make it so that the operation creates as much commotion as possible - in short, remain close to the "truth," in order to test the reaction of the apparatus to a perfect simulacrum. Verify that your weapons are harmless, and take the most trustworthy hostage, so that no human life will be in danger (or one lapses into the criminal).
We are thankful for their contributions and encourage you to make your own. These notes were contributed by members of the GradeSaver community.
0 kommentar(er)
